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Targèt (without the irony)

Targèt (without the irony)

Posted by Rob Walker on July 23, 2006
Posted Under: Foolhunting

So, if you want to, you can pay $50 for a “Targèt Couture Distressed Logo Tee.” This is part of a project involving a boutique called Intuition, in Los Angeles (I’m not familiar with it), selling a new line of Targèt Couture products. Which you can’t, by the by, actually purchase at Target.

Our own Jaye Hersh collaborated with some of LA’s hottest designers to launch this fun, fashion-forward product line,” the boutique’s website explains. There’s also a $140 pair of jeans, with a Target logo on the ass.

“You won’t find any bargains here,” MSNBC reports. “The high-end clothing, handbags and jewelry range from $25 into the thousands. The new line launched on May 11, and already Intuition has sold more than 3,000 items and is quickly becoming a huge hit among Hollywood’s trendsetters.” Want to see more? Knock yourself out.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

lame

#1 
Written By joe on July 24th, 2006 @ 11:56 am

doesn’t it kind of miss the point of being Target branded if you can’t buy it at Target? Most companies go into panic mode when someone steals their branding style and sells it in their store… even if they do call it a “partnership”

#2 
Written By Kathryn on July 26th, 2006 @ 12:21 am

how can target make cotoure stuff and sell it at boutiques? their logo is connected with low priced designer goods. so up the price and sell it somewhere else? it makes no sense at all.

#3 
Written By joe on July 27th, 2006 @ 10:53 am
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