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. With Color analysis
Posted by Rob Walker on December 19, 2007
Posted Under: Foolhunting
Posted Under: Foolhunting
Pantone says the “color of the year” for 2008 is “blue iris.” The decree explains:
Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement.
Let me just underscore: It “satisfies the need for reassurance in a complex world.”
Okay?
[Via Coudal.]
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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Reader Comments
Wow, all that from a color that looks like it belongs in the MS Paint palette.
I feel like such a simpleton, because for some reason, I am not reassured and the mistery and excitement of Pantone 18-3943 TCX escape me.
I’d love to have the task of writing that copy. Surely one is allowed to have a couple of cocktails first, right?
Having sat through and sifted through more color forecasting speculation than a human should have to… the discussion over the past several years is that with the world in turmoil (wars, natural disasters, regional conflicts, etc.) consumers are yearning for colors that are calming and ‘reassuring’.
Most of what they’ve been predicting is a move to a more muted palette with an abundance of neutrals and a few brights thrown in.
Wow, I can spew the spiel too.
Looks too close to reflex blue on my monitor, which only reminds me of bad desktop publishing jobs, where the client wanted a blue that would match the loudness of their red starbursts. Definitely not reassuring.
Everyone, add a day or two to your creative timelines. Ink this color will take forever to dry.