Imaginary beer brand in the works … but it’s not Duff?

Two quick follow-ups relating to the November 18, 2007 Consumed column on one of my favorite topics, imaginary brands. Brandweek reported recently (I’m still catching up reading) that:

Family Guy will become possibly the first animated show to ever have a beer licensee. In an example of reverse product placement, the Rhode Island-based microbrew will be dubbed Pawtucket Patriot Ale after show patriarch Peter Griffin’s libation of choice. It’s scheduled to appear in liquor stores and specialty outlets next year.

Also, I meant to pass along earlier this startling list of fake companies on Wikipedia. Plenty of inspiration for column subject LastExitToNowhere!