Service promises to stop unwanted-catalog flow

Posted by Rob Walker on October 25, 2007
Posted Under: Unconsumption

The other day I got an email informing me about this web site: Catalog Choice. It is a “sponsored project” of The Ecology Center.

The idea is that you can use the site to opt off the mailing lists of various catalog-sending retailers.

I’ve finally gotten around to registering (I don’t exactly know why that’s necessary, but maybe there’s a good reason) and have started entering catalog info. You kind of need each unwanted catalog at hand when you’re doing this, because part of the process is entering the customer number from the label. They say it takes 10 weeks or so for each catalog to stop. And they don’t have every catalog in the system yet, but you can make requests.

So anyway I’ll let you know what happens, but if anybody else out there is interested in stopping the rather wasteful flow of paper … now you know.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

My husband was superpsyched to find this site and has been entering catalogues like mad. Which is all well and good, great idea, except for that now I have to defend every one I want to keep! “No! I LIKE that one! Really! I know they send a lot, and I order rarely, but I like them!!!:

#1 
Written By Nancy on October 25th, 2007 @ 4:43 pm

It’s actually kind of interesting that this service does make you think about whether you really want certain catalogs to stop altogether. Sometimes I have to admit I kind of like some catalogs. But then I get over it and put it on the list anyway.

#2 
Written By murketing on October 30th, 2007 @ 10:33 am

I did sign up for this service but I was getting so much other junk mail it was insane. I wanted to Stop Junk Mail in its tracks. I now have a membership with MyJunkTree and was able to not only stop teh catalogs but the rest of teh junk mail too. It was super easy to stop teh miscellaneous junk mail, weekly coupons, phone books and credit card offers. The best part is when I enter a catalog i get a response directly back from teh catalog company within 48 hours letting me know I am off teh list. Great service.

#3 
Written By Garetjax on June 21st, 2008 @ 9:06 pm

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