Great moments in promotion: Tainted swag

Posted by Rob Walker on October 2, 2007
Posted Under: Industry and stuff,World News

Anne Elizabeth Moore points to this Brandweek article:

Japanese car shoppers who test drove a Nissan vehicle were given a free logoed coffee mug for their time as a thank you. At least one consumer probably wished he had said, “No, thank you.”

According to reports, after drinking from the China-made freebie, he felt ill. It was later discovered that the mug contained excessive amounts of lead. More than 140,000 mugs were subsequently recalled.
. . .

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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