The democratization of product placement

Posted by Rob Walker on September 28, 2007
Posted Under: Murketing,The People's Marketing

You know what all those amateur-hour grassroots-creative videos on YouTube are missing? Paid product placement!

Luckily, an outfit called Brandfame now exists, to broker deals between people making homebrew mini-films, and corporations. They are “the premier product placement agency for video-sharing web sites.” Maybe if those Billiam guys get their product line off the ground, they can be clients.

Here’s the Brandfame site. Via Influx. I’m definitely going to keep an eye on it.

Meanwhile, maybe I should disintermediate and offer a cash prize to the first person who mentions Murketing.com in a YouTube video. Hmm…

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.

Previous Post: