Uninsu(red) gets lawy(red)

Posted by Rob Walker on September 27, 2007
Posted Under: Update

In the most recent installment of the Murketing (Journal) email, I promised to give away one of the UNINSU(RED) T-shirts mentioned earlier on this site. This was misleading. In fact, I am giving away two. The winners were Scott L. and Mike D., both New Yorkers.

Since the earlier post about the T’s, a new development: The makers have already received a cease-and-desist from the Product Red folks, according to New York Magazine’s site. Given the small scale — the shirts were available only at The Reed Space — and the overall intent of the uninsu(red) T, I’m a little surprised about this. I don’t see how it hurt or undercut Product Red, and there’s nothing offensive about it. It was promoting a discussion of health care, not pornography or something. In any case, the upshot is that the giveaway Ts are now collectors’ items, in a way. Either that, or they’re magnets for trouble from Product Red lawyers. So to the giveaway winners, congrats — and watch out!

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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