Design critic + hoops fan = protest T-shirt maker

Posted by Rob Walker on September 20, 2007
Posted Under: Backlashing,Fandom,The Designed Life

A fan of the University of Kansas basketball team, and, more to the point, of the “curling, arc-serifed typeface” on the team’s uniforms, is upset about a redesign:

[In] an ill-conceived (and expensive) attempt to standardize the KU brand, university officials have replaced these famed letterforms with a typeface that only a corporate consultant could love. The new typeface– Trajan–cuts a lackluster profile unfit for the country’s premier program.

Or the T’s he’s selling more concisely put it: Trajan Sucks.

I’ve been a little out of the loop, so maybe Uni Watch has already covered this. But I heard about it here.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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