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Wal-Marting of Facebook? Or Facebooking of Wal-Mart?

Wal-Marting of Facebook? Or Facebooking of Wal-Mart?

Posted by Rob Walker on August 15, 2007
Posted Under: "Social" studies,Retail,Wal-Mart

Either way, draw your own conclusions about how this news relates to our earlier discussion:

The world’s largest retailer on Wednesday is launching the “Roommate Style Match” group on Facebook, a social networking site that has millions of college-age users, in the hopes of grabbing a larger chunk of back-to-school shopping dollars.

Facebook users who join the Wal-Mart group will be able to take a quiz to determine their decorating style and get a list of “recommended products” they can buy at Wal-Mart to mesh their style with their roommate’s.

Via Retail Design Diva.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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