Venue: The Bench

Posted by Rob Walker on July 27, 2007
Posted Under: Brand Underground,Murketing,To Do

You’ve heard of the in-store appearance, the reading, the signing, the party in a bar or nightclub or lounge or retail space or maybe even a park. Here, however, is another venue. A bench — The Bench.

New York streetwear brand Married to the Mob (getting some buzz lately for its latest KAWS collaboration) will be at, or on, The Bench, this weekend. The Bench is on Orchard and Houston. Outside an American Apparel store, although that’s not mentioned and is I assume incidental. It’s not about the store, it’s about The Bench. This is not the first event at The Bench. The Bench, in fact, has a MySpace page, with news about The Bench, and hundreds of MySpace friends.

So, as the invite says: “Come Talk Shit with the Baddest Bitches in Town on the Most Poppin Bench Around!” Saturday night 10 pm. And as the email blast I got clarifies: “PS., it really is a bench!”

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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