The Product Is You, No. 9

Posted by Rob Walker on August 16, 2007
Posted Under: Advertising,The Product Is You

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]

Here, another blunt example of the exchange these ads elucidate: The advertiser is invited to “buy” a CNBC household, and in this case the attraction (per the pitch at least) is obvious — such households are full of people with money. So much money they have a guesthouse. If metaphors don’t cut it, the boast about wealthy viewers is spelled out on a second page.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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