The Product Is You, No. 8

Posted by Rob Walker on August 10, 2007
Posted Under: Advertising,The Product Is You

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]

Comedy Central’s 2005 appeal to advertisers who seek to sell things to women … or chicks. Claims of increased viewership among women in various age groups suggest the network is “red hot with women.”

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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