The Product Is You, No. 6

Posted by Rob Walker on July 27, 2007
Posted Under: Advertising,The Product Is You

[The Product Is You is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. Previous installments here.]

Here is a Channel 1 ad, promising those who would advertise on the in-school television network that doing so will “connect teens to your brand.” What sort of teens does Channel 1 have to offer? Apparently the sort of teen who is concerned about such issues as high gas prices. But the key is why is concerned: “I have to spend my money on gas and not other things I’d like to buy.” He is tuned in to the big issues of the day — because he recognizes that they might have an effect on his personal consumption habits. Perfect.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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