3 billion cars, 12,000 models

Posted by Rob Walker on July 17, 2007
Posted Under: Obituaries

I know I had an opinion, when I was a child, about whether Matchbox cars were better than Hot Wheels, or vice versa. Unfortunately, I can’t remember what that opinion was. Certainly I also don’t remember the kind of impressive details that apparently marked the original Matchbox models, as described today in the obituary of Jack Odell, who started making those tiny cars in the 1950s:

They were finely wrought things. Mr. Odell designed one machine to spray-paint tiny silver headlights on the models and another to mold interiors. All the dashboard dials were in precisely the right place. Some cars had more than 100 die-cast parts, including windshield wipers and ceiling hooks.

Sounds impressive. By the time I was flinging tiny cars across the kitchen floor, they were not nearly so fine. I assume those older, complicated models must be changing hands on eBay these days.

What is it about miniature replicas of cars, anyway? I don’t know what’s up with Matchbox and Hot Wheels these days, but I do know that interest in this general category of toy/collectible remains, and that it’s possible to buy miniature donks. Whether these items would live up to Odell’s standards is hard to say.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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