Posted Under: Artists,Brand Underground,Entertainment,Imaginary Brands,Murketing
The insane Simpsons movie marketing attack is getting a lot of attention, but I have to mention two aspects of it. One is the strategy of making over certain 7-11 locations into Kwik E Marts stocked with the various fake products that are part of the show’s universe. It is definitely the most fully realized experiment in imaginary brands that I’ve ever seen. Here’s a set of images of the NY Kwik E Mart from Freshness. Here’s an overview of the imaginary brands on offer (via this guy, who’s got a list of Simpsons marketing tactics going).
The other interesting thing is that there’s a Vans artist series tied to the movie. Actually, that’s not really so interesting by itself, but one of the artists invited into the collaboration was Murketing favorite KAWS. One of the things KAWS is known for is his “Kimpsons” imagery. (Examples below and here and here.)
Some intellectual property owners might see something like that and send a cease-and-desist. Others are clever enough to do nothing, until the day comes to send a contract and a check. An image of the KAWS/Simpsons/Kimpsons Vans (among others from the series) at Complex.