To Do in NYC June 27: No Mas Lottery Event

Posted by Rob Walker on June 25, 2007
Posted Under: Brand Underground,To Do

The always-interesting team over at No Mas (see the Murketing Q&A with No Mas mastermind Chris Isenberg here) sends word of an event Wednesday night in New York that I can’t go to, but maybe you can:

The Lottery
Wednesday June 27
31 W. 19th Street / Between Fifth & Sixth
NYC

Happening the night before the NBA draft — where the drawing of random ping pong balls from a hopper determines the order in which general managers get to make their selections — the project/event “examines the role of fate in life and basketball.”

In this Lottery, the ping pall balls will turn seven lucky attendees into ‘general managers’ who will get to draft their pick of artwork from a giant wall of 8X10 portraits — one for each of the original 105 players drafted [under the lottery system]. It’s a process that Isenberg hopes will get attendees to ‘think about how weird it is that the lottery exists and has a huge effects on these players’ lives’ and to reconsider ‘the famous, the fallen, and the forgotten in relation to this ritual.

The project was inspired, he says, by Patrick Ewing (the Knicks’ dream-come-true-via-lottery choice in 1985) and Len Bias (the Celtics’ jackpot-turned-misery choice the following year).

Sounds promising! More here — including RSVP info;I gather that you need to do that if you want to go. So check it out.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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