This weekend’s Consumed in the NYT Mag — is the last!

Posted by Rob Walker on February 11, 2011
Posted Under: Uncategorized

[ADDENDUM JUNE 2011: In addition to my new Times Mag arrangement noted below, I'm now contributing to Design Observer, and thus Murketing.com is now defunct. Please find me over there.]

Flattered as I was by Book of Joe’s recent suggestion that the NYT Mag jack up my fee for Consumed, I knew something different was underway: This Sunday’s column (here) is in fact the finale of Consumed’s six-year run in the magazine.

I’ll remain a contributing writer, doing more features instead. Having written 300+ Consumeds, I’ve toyed with a change like this, and I’m happy with my new arrangement. BUT, I am of course sad to lose this regular venue and its great audience.

I’ll maintain the Consumed Facebook page, since I still care about the subjects I wrote about in the column, and value conversations that result from the stuff I post there. I plan to keep writing about Consumed-y stuff in a Consumed-y way, whether published by someone else (entertaining possibilities now) or by me (but on more of a monthly schedule). If you’re interested in hearing (or influencing) whatever else comes next, sign up for the new Consumed/Rob Walker mailing list below.

Now, obviously, I’m not going to bullshit you by suggesting that this specific handling of things was my idea. If you’re a media-gossip junkie, you may know that the whole front of the book of the Times Mag is being revamped. But I’m a longtime fan of the Times Magazine‘s new editor, and genuinely excited about the stuff he wants me to do. Plus the new editor handling the new front of the book seems really smart, and as a reader I totally look forward to seeing what he comes up with. It’ll be a few weeks, I gather, before the new version debuts, but once I had a sense of my new role, I decided to go ahead and shift to the next thing sooner rather than later. (That bit really was my idea.)

Anyway, my sincere gratitude to all who have followed & enjoyed & contributed ideas to & and said nice things about the column over the years. If you’re interested in what’s next, sign up to the email list (and please spread the word about said list) and I’ll keep you posted. Thank you!

Feb 13 Update: Bonus! Friend of Consumed Molly sends this, which she says is the QR Code for the column’s last NYT installment:

(And if  you don’t know what a QR code is, well, of course it’s something I wrote about in Consumed.)

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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