Unconsumption logos — for you!

Posted by Rob Walker on January 27, 2011
Posted Under: Unconsumption

A few weeks back the Unconsumption team unveiled Mr. (or is it Ms.?) Cart — the official Unconsumption logo designed by Clifton Burt. Today we complete the visual identity by sharing the logo in its official word-mark version, plus official variations. See below. Actually you’re welcome to more than just see — as I’ll explain below.

In reactions to the original logo post, the idea emerged that Mr. Cart could be added, DIY-style, to existing garments or other objects, by way of stencil, screenprint, etc. We love the idea of Mr. Cart as a one-symbol stand-in for the idea of creative repurposing, smart consumption, and enjoyable upcycling.. Sprucing up something you own by “rebranding” it with our logo is a beautiful manifestation of the spirit of this project. So below the images, you’ll find our Creative Commons license. The upshot is you are welcome to borrow and remix our logo (in noncommercial manners).

Creative Commons License The Unconsumption Logo (“Mr. Cart”) by Clifton Burt / Unconsumption is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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