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Posted by Rob Walker on June 17, 2007
Posted Under: Consumed

In Consumed: Themed Donks: Customized cars that use commercial logos as part of the creative palette.

The allure of aesthetics has been a fact of automobile design for many decades. But carmakers have never been able to match the inventiveness of some car owners, dating back at least to creators of tangerine-flake objets d’art that Tom Wolfe celebrated in the 1960s. To believe that auto expressionists will run out of gas at some point is to underestimate their ability to create previously unimaginable novelty. Picture, for instance, a 1976 Impala improbably perched on 26-inch wheels and painted in colors inspired by a variety of Hawaiian Punch. This is what’s called a donk….

Continue reading at the NYT site.

Additional links: Pictures of donks; more pictures of donks (site plays music); and more pictures of donks; Mr. Scrape Customs; Donk Box & Bubble magazine.

Discrete shout out: Thanks Kate!

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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