In The New York Times Magazine: Marketing with data

Posted by Rob Walker on November 7, 2010
Posted Under: Consumed

A dating service converts info-mining into buzz.

Many, and possibly most, of the people spreading OkTrends’ findings are, like me, not really interested in using the actual OkCupid service. Is this really good for business?

Read the column in the November 7, 2010, New York Times Magazine, or here.

Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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