In The New York Times Magazine: When is bad news good news?

Posted by Rob Walker on October 31, 2010
Posted Under: Consumed

Can negative publicity help? The research says yes — under the right circumstances.

“Can negative publicity actually have a positive effect?” researchers ask in an article published this month in the journal Marketing Science. “And if so, when?”

Read the column in the October 31, 2010, New York Times Magazine, or here.

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