Not cheese. Cheez.

Posted by Rob Walker on June 9, 2007
Posted Under: Obituaries,Sustenance

The NYT obit page brings news of the passing of Edwin Traisman, who “helped invent iconic foods.” Should food be “invented”? Today, we might say no, but he worked in a different era, and I’m not here to judge. Anyway, the obit mostly focuses on Traisman’s contributions to McDonald’s fry uniformity, but this is what I’d like to know more about:

While he was at Kraft, from 1949 to 1957, Mr. Traisman led the team that combined cheese, emulsifiers and other ingredients into the bright yellow sauce called Cheez Whiz.

Imagine the excitement of being in on the Cheez Whiz team. It must have been the Manhattan Project of bright yellow sauce invention.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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