Support the Hypothetical Development project!

Posted by Rob Walker on September 21, 2010
Posted Under: rw

With collaborators Ellen Susan and G.K. Darby, I’ve launched a new side project: Signage depicting imaginary building uses in New Orleans.

In a nutshell: We’ve identified a number of buildings around New Orleans that appear neglected and seem to have no future. We have devised imaginary future uses (The Museum of the Self, The Loitering Centre, etc.), and are illustrating those and printing onto 3’X5′ signage. These are meant to be “displayed” on the buildings (starting in December), and later in a gallery show (probably in April) in New Orleans. It’s a comment about “future use” advertisements in the down economy; it’s a new form of storytelling; and it’s fun.

We’re raising money to print the signs on Kickstarter and made what I think is a not-bad promotional video there. In addition to the Kickstarter pitch there’s a further explanation here. Your support is much appreciated; a lot of people have volunteered a lot of time to get it this far, and I truly believe that if we pull it off, it will be delightful. I hope you will take a look. Thanks.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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