Brands in the News: Harley

Posted by Rob Walker on September 13, 2010
Posted Under: America,Appearances,Brands In The News

Terry Jones, the Florida pastor who threatened to burn Korans, rocking a Harley Davidson T-shirt at LaGuardia this weekend.

It’s an iconic American brand, y’all.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Reminds me of that recent article(s) about seeding brands with uncool Snooki-esque celebs to try to take the brand down. Perhaps a Harley competitor passed that shirt along.

http://www.observer.com/2010/culture/pricey-landscaping

#1 
Written By steve portigal on September 13th, 2010 @ 9:48 am

Here are more examples of “involuntary branding”:

http://www.murketing.com/journal/?cat=70

Re the jujitsu marketing thing, my two cents was here:

http://murketing.tumblr.com/tagged/Product_Placement_Jujitsu

I think this guy’s Harley shirt is pretty good, btw. But it would’ve been better if he were wearing three wolf moon.

#2 
Written By Rob Walker on September 13th, 2010 @ 11:38 am

Poor Harley Davidson…sometimes there is such a thing as bad press.

#3 
Written By Sherman Unkefer on September 14th, 2010 @ 7:56 pm

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