In The New York Times Magazine: Fruit branding

Posted by Rob Walker on August 22, 2010
Posted Under: Consumed,The Designed Life

A design campaign that has made the most of minimal packaging.

Humans have always noticed novelty, but it’s harder to get our attention in the multicolored and abundant context of a megamart, where one heap of bananas looks much like another. This makes it all the more impressive that Chiquita has received so much notice by being creative with the little blue stickers that adorn its flagship fruit

Read the column in the August 22, 2010, New York Times Magazine, or here.

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