In The New York Times Magazine: True gadget transparency

Posted by Rob Walker on June 26, 2010
Posted Under: Consumed

Technology has made the consumer marketplace transparent – sometimes.

We’re accustomed to finding what we want with a simple click, but a lot remains murky until bad news pushes it into the open. … What if finding out where and how our stuff was made was as easy as finding the lowest price or peer opinions? What impact would it have on consumer choices? Wouldn’t that be a more meaningful form of transparency in a global economy?

Read the column in the June 27, 2010, New York Times Magazine, or here.

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