Grind on

Posted by Rob Walker on May 21, 2007
Posted Under: Brand Underground

Okay, your T shirt, jeans, sneakers, hoodie, and skateboard all have street cred — but what about your premium blend coffee? As mentioned earlier, I’ve become increasingly interested in the brand underground migration into mundane and bourgeois products — the XLarge beer cozy, the Supreme air freshener, etc. Via Freshness comes word of the Frank151 online store, featuring not just coffee, but Stay High Cookies and Cream bars.

Obviously, I love it.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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