In The New York Times Magazine: The idea of the cassette

Posted by Rob Walker on April 24, 2010
Posted Under: Consumed

There is little to be nostalgic for about the cassette tape — except nostalgia itself.

Over the last couple of years, sales of vinyl records increased; the numbers aren’t huge, but they sparked a lot of public musing about the format’s qualities. Cassette sales, meanwhile, steadily dwindled to a mere 34,000 last year through the retail venues tracked by SoundScan. Considering this not long ago, I concluded that the romance associated with vinyl doesn’t apply to its longtime analog rival. I was wrong about that. In looking (and asking) around online, I realize now that there is extensive evidence of ongoing appreciation for the cassette — or at least the idea of the cassette.

Read the column in the April 25, 2010, New York Times Magazine, or here.

And YES, this column is the result of my earlier post on this site, The Idea of The Cassette: THANKS to all who responded to that and alerted me to excellent examples. I am sorry I couldn’t include everything in the column. (Also, for the record: I have zero control over what gets hotlinked on The Times site.)

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Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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