Books, the idea, cont’d: Disguising your Kindle .. or iPad?

Posted by Rob Walker on April 22, 2010
Posted Under: Uncategorized

This was commented earlier, but here is BOOK.

Designed by two Minnesotan bibliophiles, BOOK began as a project to produce artist’s monographs. After designing and constructing our first book, we realized that the book jacket is a time-tested method of protection applicable to other materials beyond pages. While we believe that that BOOK is a great companion for digital devices, we also believe in the power of paper books. A portion of the profits from BOOK will be used toward producing artists’ books at Location Books.

The upshot is something that makes your e-reader look like a real book — albeit not a specific book, but just, well, the idea of a book.

In a sense the Kindle version is a higher-end take on Busted Typewriter’s revision of books into device-holders. (You will recall the Buying In iteration.) What I’m more curious about is the iPad version. The iPad strikes me as a display device — people who buy these want to wave them around and accrue status via their prize possession, don’t they? But maybe that’s not fair. Perhaps there is a segment of the iPad early adopter public that is sheepish-to-modest about the gadget, and prefers to keep it on the low? If so, here is the $89 solution.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page. Tags:

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