The Murketing-inspired (imaginary) cigarette brand!

Earlier, the new yet surprisingly comprehensive imaginary-branding-related blog Not A Real Thing made available a template inviting readers to invent their own imaginary cigarette brand. I mentioned it, and to my (happy) surprise, I see that Justin Kirkwood himself has offered up Murks. As he notes, the design is inspired by this site’s rather obsessive cataloging of the idea of the book. (Click either pic for more, and to see his design for a made-up brand of smokes from his spec-screenplay days, Blonde Horses. Nice stuff.)

And yes, that’s right — Murks are unfiltered. The type along the bottom reads: “The Taste Will Consume You.” Yes.