The Murketing-inspired (imaginary) cigarette brand!

Posted by Rob Walker on April 12, 2010
Posted Under: Imaginary Brands,Pleasing

Earlier, the new yet surprisingly comprehensive imaginary-branding-related blog Not A Real Thing made available a template inviting readers to invent their own imaginary cigarette brand. I mentioned it, and to my (happy) surprise, I see that Justin Kirkwood himself has offered up Murks. As he notes, the design is inspired by this site’s rather obsessive cataloging of the idea of the book. (Click either pic for more, and to see his design for a made-up brand of smokes from his spec-screenplay days, Blonde Horses. Nice stuff.)

And yes, that’s right — Murks are unfiltered. The type along the bottom reads: “The Taste Will Consume You.” Yes.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page. Tags:

Reader Comments

Unfiltered! Good one.

Written By Randy on April 13th, 2010 @ 8:56 am

Murks kind of takes on a double meaning since in hip-hip terminology, it also means murder.

Written By Gladys Santiago on April 13th, 2010 @ 3:10 pm
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