The idea of the book, cont’d.

Posted by Rob Walker on March 18, 2010
Posted Under: Pleasing

The Book: Terms Of Service, by Matthew Battles:

I. Privacy
What takes place in the exchange between your brain and the contents of The Book is your exclusive private concern. The Book will never download the contents of your brain, either whole or in part.

II. Intellectual Property
A. The Book often contains ideas and information created by others. The continued appearance of such ideas and information depends on the recognition of a limited property right enjoyed by creators of said ideas and information. But recognizing that the terms of service also require access to ideas and information and the ability to repurpose them in the creation of new works, the creator’s monopoly right shall be understood to be limited and circumscribed.

Continue here. Or check out the video/movie interpretation, here.

I have a feeling David Shields would be particularly into this, no?

One more bit I have to quote, given the nature of this site:

V. Special Provisions
A. The Book will not place ads in your brain, nor seek to control placement of such ads by others.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page. Tags:

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