Your input is sought: Examples of foodstuffs that include logos

Posted by Rob Walker on March 11, 2010
Posted Under: Murketing,Sustenance

Friend of Murketing Rubi McGrory is rounding up foodstuffs “with logos built right in — when you eat the food, you eat the logo.”

This is in connection with an exhibition here in Savannah.


Sweet Foods

  • M&Ms
  • Oreos
  • Jelly Belly
  • Sweet Tarts
  • Lorna Doons

Not sweet Foods

  • Carrs crackers
  • Goldfish (the food is the logo)
  • Chex mix (again, the food is the logo)

More savory examples particularly needed.

Thoughts? Please ask around! Answer below or on Rubi’s blog.

Thank you, brilliant and generous people!

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I got some Volkswagen pinwheel pasta at Sundance a few years ago. Maybe 2005 or 06.

Written By Templeton on March 11th, 2010 @ 3:22 pm

Hmm, off the top of my head:

– Hershey Bar (especially the Almond one, which is one big logo)
– KitKat
– Dove chocolate
– Bliss chocolate
– LifeSavers (gummis too)
– Nestle Crunch
– I don’t know if Peeps count or not
– Toblerone
– Albanese Gummi Bears have a little A on their chests
– Ghirardelli

I’m having trouble with the savories though.

Written By cybele on March 11th, 2010 @ 6:01 pm

Good stuff, thanks! And yes, interesting how often this strategy is used with chocolate and not, say, cheese.

Written By Rob Walker on March 12th, 2010 @ 12:40 pm

I don’t know if you have these in the US, but
Peek Freans’ Shortcake biscuits; they have initials on them, I’m not sure it this counts as a logo

From France Lu biscuits: Petit Beurre, Petit Ecolier (little schoolboy). Petit Beurre are so iconic, they almost constitute an logo in themselves.

Written By Mim on March 14th, 2010 @ 8:03 am

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