Imaginary brand variations

Posted by Rob Walker on March 10, 2010
Posted Under: Imaginary Brands,Murketing

Via PSFK: This brief report on the installation of fake storefronts to make downtown Tynesdale look less moribund than it really is. I’ve been trying to find more/better images, but I’m now giving up. My Google-fu and and Flickr-fu are inadequate, I guess; if you can help let me know.

Meanwhile, here’s my idea for the Tynesdale City Council: Make T-shirts advertising these hypothetical businesses. A nice minimalist slate-gray T with the “delicatessen?” on it could be good.

Also: In my last imaginary brand roundup I forgot to include the below development noted by Gladys Santiago:

If you’ve seen the Filet-O-Fish commercial McDonald’s airs for Lent, then you’re familiar with “Frankie the Fish” and his infectious jingle.  Not being one to miss an opportunity to capitalize on kitschy sentimentality, McDonald’s has released a “Frankie the Fish” novelty frame that was obviously inspired by pop culture sensation, Big Mouth Billy Bass.

Here it is:

I guess this isn’t “imaginary,” but it’s pretty meta:

Ad campaign “riffs on” (e.g., swipes) a pop-culture-sensation product of the recent past; converts it into a commercial icon; and then takes it to retail, where the packaging continues to deliver the sell (“give me back that filet-o-fish,” which I gather is what the object actually sings) and in fact to tout the item’s tv-ad  provenance.

That’s $29.98 at Taylor Gifts.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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