What the Internet can’t do

Posted by Rob Walker on March 12, 2010
Posted Under: "Social" studies,America

I finally watched the Digital Nation episode of Frontline that I anticipated here earlier. It was okay. The thing I wanted to comment on was a very brief segment involving Feed Me, Bubbe, which is an online show that came about when a young guy basically decided to get his grandmother to be the star of this amusing little Web-based cooking program, on which they collaborate.

“I worked until I was 73. I worked for a bank,” Bubbe says, the point being that once she retired she didn’t have to do anything — but she also didn’t have much to do. “And then all of a sudden this kid walked in, and now I’m too busy!” The delight at this turn of events is evident in her voice.

The young guy then says:  “The Internet, I have to say, added years to Bubbe’s life.”

No, sweetheart. You added years to Bubbe’s life. Listen to her version of things: “this kid walked in.” That’s you. Here again is the medium/message problem. The Internet is just something that came in handy, and that you made cunning use of.  I suppose it’s possible that if the Internet hadn’t been there you wouldn’t have come up with anything. But I know for a fact that the Internet is there in millions of scenarios just like this, and nothing changes; bubbes everywhere remain under-appreciated, ignored, left lonely, and maybe even snickered at for not being tech-savvy. The Internet has no agency; individuals have agency. I don’t usually use the word “inspiration,” because it means so little these days, but there is a genuine one here, and it’s not the Internet. It’s you.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page. Tags:

Reader Comments

Nice. I recently read Jaron Lanier’s “You Are Not A Gadget” which contains a similar insight –(That people are lately capitulating in giving themselves short shift and giving all the credit to technology and the supposed wisdom of mobs.)

#1 
Written By Randy on March 17th, 2010 @ 3:10 pm

I really need to read that, I’ve been interested in the various reactions to it.

#2 
Written By Rob Walker on March 18th, 2010 @ 9:37 am