The latest news in imaginary branding

Posted by Rob Walker on February 28, 2010
Posted Under: Imaginary Brands

Imaginary branding is one of my favorite topics, and I’m not alone: In addition to Gladys Santiago’s impressive Product Displacement Tumblr, there’s a new arrival on the brands/fiction scene: Not A Real Thing, a blog by Justin Kirkwood.

In addition to compiling a good master list of imaginary brands, Kirkwood is doing some real work here, not just pointing out fictional brands like Red Apple Cigarettes but telling us who created them (in this case, “longtime Tarantino friend, art department employee, and former video rental store colleague Jerry Martinez”). And as a bonus, for that entry he’s created a downloadable template for you to create your own cigarette brand-design.

Would a Murketing cigarette pack be cool? Design one and send it to Kirkwood! And keep an eye on his site.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

I’m wondering. Would the increasingly importance of the virtual world eventually results in creating virtual brands that may one day rival real-world brands?! Already, in countries with huge online gaming populations, e.g. USA, South Korea, China, Taiwan, etc., virtual trading is a huge economy.

Written By trashken on March 1st, 2010 @ 10:26 pm

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