What to wear with your Three Wolf Moon T-shirt

Posted by Rob Walker on February 16, 2010
Posted Under: The Designed Life

Well, I attempted to get an expert to weigh in on the Norwegian Olympic curling team’s pants, but that didn’t work. But somebody needs to step up and analyze the pants, and I guess it has to be me.

If you’re not up on this, here are the pants:

No, I’m not watching the Olympics. But these pants are a lot more interesting than the Olympics. And yes, those pants are the Norwegian curling team’s official uniform pants, not something they wore as a goof during practice.

Here’s the deal, as I understand it. There’s no crazy-pants tradition, or obnoxious apparel tradition, associated with curling. Normally, curling athletes, or curlers, or whatever they’re called, wear plain pants — black, gray, that sort of thing. The Norwegian team decided they wanted something more snazzy.

Why? Well: Why not?

So one guy on the team found these pants, and he simply bought them online. They are from a brand called Loudmouth — a brand that evidently sells mostly to golfers.

I’m going to take a wild guess that I was not the only person who read this item, which mentions that anybody can buy these pants online, and soon found myself on Loudmouth’s site, out of curiosity. The pants for sale — not just the ones the Norwegians chose — are kind of astounding. (Pix after the jump.) I’m also probably not the only person to immediately think: “You know, I could see these pants catching on.”

And in fact, just a few hours later (as I type this) the brand’s online store isn’t functioning –because its server is overloaded. Coincidence? I don’t think so. (The pants are also available at this site.)

Two things here. First, I think it’s pretty cool that these guys got their official uniforms just by picking some easily-available off-the-rack product from a golfing apparel website.

The second thing about these pants is, they’re kind of amazing. I’m not saying I would wear them, but I am saying that they could easily escape the confines of the golf course, which is where they’ve evidently been stuck before now. But check out the pants after the jump. How long before some celebrity turns up in a pair of these at an awards show or whatever? How long before some alpha ironic hipster strolls down Bedford in a pair of these? Not with the white belt of course, but maybe with a Three Wolf Moon T-shirt.

Maybe it won’t happen — these things are always at least slightly random — but I think it certainly could. See what you think:The below all available at ReadyGolf.com, if you’re interested in starting a trend.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Three Moon Wolf? How about your Two-eyed Cats t-shirt, the one you used to rock in high school?

Written By cousin lymon on February 16th, 2010 @ 5:34 pm

ow ow ow! my eyes!

Written By chip on February 16th, 2010 @ 6:08 pm

love those dots! and curling–I’m now addicted!

Written By Susan on February 17th, 2010 @ 9:31 am

Wow, they are really cool. I haven’t watched curling on Olympics just yet but now I really wanna see those pants “in action”;) Cool!

Written By Marcin Retecki on February 17th, 2010 @ 10:59 am

Golfer Extraordinarie/ Man of the World John Daly wore Loudmouth Pants last season. I believe he has an endorsement or partnership of some kind, so they’ve been gaining visibility since at least last summer. (Pun intended) Of course, they look a little better on svelte Scandinavians than Arkansas’ Native Son.

Written By Nicholas on February 17th, 2010 @ 1:21 pm

I think the best part is that they could potentially have matching sportcoats for their podium visit if they win the Curling Gold Medal like they did in Salt Lake City.

Written By J on February 22nd, 2010 @ 2:43 am

Nice tactic!
The brand is now worldwide known as : special outfit for a special sport !

Written By Jean on February 22nd, 2010 @ 6:22 am

No golfer has been that well dressed since they stopped wearing ties… beside Jesper.

Written By Stu as "Stu" on March 2nd, 2010 @ 9:21 pm