Good questions

Posted by Rob Walker on March 21, 2007
Posted Under: Industry and stuff

Here’s the most interesting bit I’ve read regarding the big pet-food recall that you may have heard about:

Part of the problem: the food “was sold under 88 brands, including popular labels Iams and Eukanuba and private-label brands sold at large retail chains. Nestle Purina PetCare Co., Colgate-Palmolive Co.’s Hill’s Pet Nutrition Inc. and Nutro Products Inc. also recalled some products made by Menu Foods.”

That’s 88 brands. Has any one of them stepped forward to communicate directly with consumers? I’m asking because I haven’t seen anything. Only press releases. It’s early I know but if someone’s visiting a pet food web site today, there’s only one reason. Why isn’t a substantial recall message on everyone’s home page? At this moment, no word of any recall at all on a Purina site.

Is it because no one wants to address the startling fact that 88 brands — everything from cheap Ol’ Roy to Eukanuba — come out of the same 2 plants? How do you explain that? Can you? It’s a situation that baffles even pet experts: “How can a more expensive and theoretically higher quality food be made side-by-side with lesser products?…where is the quality control or oversight by the companies whose names are on the cans?….If each brand was actually being made according to a separate recipe, then what need would there be to recall every can made for every company during a three month period – unless they all shared common ingredients before being labeled and priced differently?”

That’s from a post at Notbillable.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.

Next Post: