Plague of visual stimuli: Check it out

Posted by Rob Walker on March 7, 2007
Posted Under: Anti,Backlashing

Probably you need a recommendation for another YouTube video about as much as you need exposure to more advertising. Nevertheless, here’s a quite nice seven-minute film, on YouTube, highlighted the other day by the site of The Anti-Advertising Agency.

Looks like the film was made by Studio Smack, a “collective of young artists searching for new esthetics and concepts.” The film is basically a tour of an urban environment, in stark black and white, highlighting the logo overload. It looks really nice. The description on YouTube says it gives “an impression of the enormous amount of visual stimuli that plague us every day. The amount is so big that its commercial effectiveness has become utterly dubious.

People have been making the argument in that last sentence for about a hundred years, and I don’t know if I buy it even now. But still. Cool little film.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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