In The New York Times Magazine: Tauntaun Sleeping Bag

Posted by Rob Walker on November 28, 2009
Posted Under: Consumed

A product idea becomes a joke — and then a product.

A lot of ThinkGeek’s customers, fooled or not, didn’t simply want to appreciate the funny idea of a Tauntaun sleeping bag. They wanted to own one. And said so in tens of thousands of e-mail messages and phone requests.

Read the column in the November 29, 2009, New York Times Magazine, or here.

Discuss, make fun of, or praise this column to the skies at the Consumed Facebook page.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Comments are closed.