Unsubscription notice

Posted by Rob Walker on November 12, 2009
Posted Under: "Social" studies

I’m on an unsubscribe binge. So many people have put me on so many email lists it’s just gotten overwhelming. I have to do something.

Naturally, I feel like a jerk about it. I imagine these people checking their unsubscribes (as I’ve done during periods when I’ve run email lists) and wondering: What happened? Why doesn’t he like me anymore? Is there something wrong with these email updates, or with the recent iteration of whatever work is described therein?

And I totally understand why people put me on their lists in the first place — without asking (this is routine). Usually it’s someone I’ve written about. So: If I was interested once, won’t I be interested forever? And in a way, I am interested. But I’ve written hundreds of columns (and articles besides) and getting weekly or monthly updates from everybody, ever, is just insane. Not to mention people I’ve just met, liked, and given a business card.

Still, it feels horrible to unsubscribe. Listen, all of you: It’s nothing personal! I’m sorry…

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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