Meta-Brand News: February 2007

I don’t know when it happened, exactly, but it’s an established fact by now: Everything can be thought of as a brand. To help you keep up, Murketing introduces what may become a new monthly feature tracking what’s become, or becoming, or trying to become, a brand.

Tips are welcome: murketing AT robwalker DOT net.

Here is the February wrapup. Links not guaranteed.

“Britain has become a brand,” reports The Times of London.

Maria Bartiromo has “become a brand unto herself in financial news reporting,” says Multichannel News.

“Montenegro, for sure, has a chance to soon become a brand which provokes the perception of a beautiful, safe, unique destination,” according to Visit Montengro.

Che Guevara has “has become a brand himself, a capitalist’s dream,” notes The Daily Texan.

Indian producer/director Vidhu Vinod Chopra “has become a brand,” according to an expert quoted by DNA India.

“I have a chance to become a brand, which is a big focus for me,” Annika Sorenstam tells USA Today. “So is golf.