In The New York Times Magazine: RePlayGround

Posted by Rob Walker on September 26, 2009
Posted Under: Consumed,Unconsumption

Attracting consumers by educating them on the value of their junk

“A lot of what I do is rebrand garbage,” Tiffany Threadgould says. “It doesn’t have to have a nasty stigma to it.” Maybe it doesn’t have to, but it’s not exactly shocking that it does. Still, what Threadgould means is that she wants more of us to think about things before we throw them away — or rather what we might do with them instead.

Read the column in the September 27, 2009, New York Times Magazine, or here.

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