The Product Is You, No. 13

Posted by Rob Walker on August 31, 2009
Posted Under: The Product Is You


[The Product Is You* is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks packaging up their consumers — that is, you, the potential ad target — in ways designed to attract advertisers. ]

The message here is that a potential advertiser might be under the impression that ESPN watchers (like you, perhaps) have brains clogged with information about sports, and sports only. Not so, this ad argues: They also think about products. In fact watching ESPN and thinking about sports makes them think about products (and think about products flows seamlessly back into thinking about sports.

For example, a thought train from Boston Celtics to Fighting Irish flows naturally to Lucky Charms, to cereal in general, to orange juice, and then to the Orange Bowl. The message is that if you watch ESPN, that’s how your brain works. It is all connected in your buzzing brain. Wouldn’t a Potential Advertiser want to fling its brand into that buzz?


* Related: Gladys Santiago has a Tumblr on related matters: Advertising To Advertisers. Steve Portigal has a somewhat related post, “Personas Leaking Outside The Enterprise.” Check ’em out.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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