In The New York Times Magazine: No Mas Cassius Clay T

CALL IT A DRAW
An indie designer comes up against a big trademark owner — and the unexpected happens.

When the indie brand No Mas got an e-mail message from CKX Inc., the company that holds a majority stake in Muhammad Ali Enterprises and oversees the rights to commercial uses of his name, his image and his likeness, founder Chris Isenberg pretty much knew what was up. Most such stories end unhappily, with the small-brand creator stymied, the rights owner accused of bullying, or both. But this one has a twist ending…

Read the column in the August 9, 2009, New York Times Magazine, or here. (See the T shirt more clearly here on the No Mas site.)

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