Do you feel lucky?

Posted by Rob Walker on January 23, 2007
Posted Under: Believing

The NYT science section has an interesting look at “magical thinking,” like believing in lucky numbers, or other superstitious stuff that many of us indulge in without admittting it:

[M]agical thinking underlies a vast, often unseen universe of small rituals that accompany people through every waking hour of a day.

The appetite for such beliefs appears to be rooted in the circuitry of the brain, and for good reason. The sense of having special powers buoys people in threatening situations, and helps soothe everyday fears and ward off mental distress. In excess, it can lead to compulsive or delusional behavior. This emerging portrait of magical thinking helps explain why people who fashion themselves skeptics cling to odd rituals that seem to make no sense, and how apparently harmless superstition may become disabling.

The brain seems to have networks that are specialized to produce an explicit, magical explanation in some circumstances, said Pascal Boyer, a professor of psychology and anthropology at Washington University in St. Louis. In an e-mail message, he said such thinking was “only one domain where a relevant interpretation that connects all the dots, so to speak, is preferred to a rational one.”

Here’s the rest. The topic reminds me of one of my favorite recent books: Something For Nothing, by Jackson Lears.

One side note: This line of study seems connected, on some level, to pareidolia.

Other side note: I enjoy the general idea of carefully rational empirical study of this subject — maybe we can all come to terms with our own magical thinking if only the scientists can package it up for us with the right data and research findings. I feel luckier already.

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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