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. With Airness
Posted by Rob Walker on January 22, 2007
Posted Under: Uncategorized
Posted Under: Uncategorized
Mr. Jeff Staple calls my attention to this product: “8 Euros (about US$11) for a beautifully designed bottle of AIR. Yes, flavored oxygen that tastes like crap and makes you feel slightly nauseous. Only ‘marketing’ could allow this product to exist.” Interesting for sure, and possibly inevitable given that water has already been branded so many ways, and so successfully. Thx Jeff…
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.
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Kim Fellner's book 
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