This coming attraction brought to you by…

Earlier today I saw, on a blog, a reference to a trailer for a documentary I hadn’t heard of but that sounded interesting. I clicked and went to a site called MovieWeb.com.

Before the trailer started, there was an ad (for Axe hair gel). When the trailer started, text ads popped up on the bottom of the video window, advertising other movie-trailer sites I might want to check out. And of course above the video window there was a banner ad, for a movie, and to the right another ad (for Axe).

That seems like an awful lot of sponsorship to deal with … just to watch what is, after all, an ad for a movie.