The iPhone: Mandatory?

Posted by Rob Walker on June 26, 2009
Posted Under: Consumer Behavior,Foolhunting

One other note from How Conference tweets that you didn’t have to be there to appreciate. Or maybe to loathe. This dispatch:

@danieleagee: Just heard someone ask someone else, “How do you consider yourself a creative without owning an iPhone?”


Maybe the overheard person was kidding.

(Related: Research suggesting mere exposure to Apple logos makes people more creative was discussed in this column.)

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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