Oh goodie

Posted by Rob Walker on January 16, 2007
Posted Under: Murketing

I guess I missed the Golden Globes. I hope all your favorite stars won, or whatever. Anyway, a company called Backstage Creations that I dealt with indirectly in Consumed a while back sent me a press release about what was going into the stars’ “goodie bags” this year, and while I think this sort of thing gets reported in the entertainment press, I pass along the full list (well, I cut out the travel and spa packages) below.

Most of what was on the list was either stuff that’s very obvious, or that I’d never heard of — like high-end baby products and so on, which I asume are following the well-trod path of getting their wares into the hands of celebrities, and then riding the free publicity in US Weekly and so on. Even Christopher Moltisanti has grasped the unpleasantness of wildly successful rich people getting all the latest cool stuff for free (and if you’ve seen that episode of The Sopranos, you already know what he did about it), so I won’t dwell on that.

The most surprising thing on the list: Lladro figures. That seems kind of weird. Next time you’re at Chloë Sevigny’s house, ask to see her Lladro collection. Anyway, the list follows (the language is the press release’s, not mine). You see anything interesting, you let me know.

  • BlackBerry Pearl
  • Bolzano Handbags
  • David Lundahl Luxury Atelier — Luxurious, Seductive designs that capture your heart and leave you wanting more.
  • Diapees & Wipees — The days of moms having to trade fashion for function no longer exists thanks to diapees & wipees, a company founded by Dallas-based, mom Christina Rein. The company has made motherhood cool—especially all the Hollywood moms–by offering a small fashionable carrying bag which holds two-four diapers and a travel pack of wipes. diapees & wipees come in 20 trendy designs and work with diaper bags, handbags or solo.
  • Keurig — Keurig B70, single cup coffee brewing system.
  • Lladro — Lladro porcelain sculptures handcrafted in Valencia, Spain – representations of love, freedom, spirituality . . .
  • Marchon — Fendi Eyewear from Marchon Eyewear.
  • Mia Bossi — High end diaper bags and computer bags.
  • Starbucks — In the spirit of individuality and personalization in beverage choices, fashion and life, Starbucks has partnered with Mychael Knight to create a limited run of customizable one-of-a-kind T-shirts – “My Starbucks” by Mychael Knight. Guests of the retreat will be given the opportunity to donate their autographed My Starbucks shirt to be auctioned by the Clothes Off Our Back foundation.
  • T’Zerah — t’Zerah is a luxurious, couture skin care line based on pure, plant-sourced ingredients renowned through the ages for their rejuvenating and balancing properties.
  • BLOCKBUSTER — One year of free movie rentals from BLOCKBUSTER Online featuring BLOCKBUSTER Total Access.
  • BLUEAIR- AIRPOD.
  • Christopher Fischer — Cashmere Socks and Cashmere iPOD Cover.
  • Den-Mat Corporation — Sapphire Brilliance Toothpaste & Sapphire Professional whitening offer the newest innovation in oral care & tooth whitening.
  • Gold ‘N Dulcinea — Gold ‘N Dulcinea’s decadent line of drawer sachets are individually hand made with luxurious materials, each embodying its own custom blended fragrance and places in a wooden, antique inspired, keepsake box.
  • Greggy Girl — A Greggy Girl terry cloth “Miss Priss” embellished bath robe and slippers for girls.
  • Vonage — The Vonage V-Phone turns almost any PC into a telephone and fits right on your keychain allowing you to take your number virtually anywhere you go. Vonage gives you A Better Way to Phone for Less.
Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

Reader Comments

Is Mycheal Knight — designer of the Starbucks shirts — the same Mycheal Knight of Project Runway fame?

And I don’t know anyone under 65 who collects Lladro.

#1 
Written By Irene on January 16th, 2007 @ 8:04 pm

On the Starbucks thing, I have no idea. All I know is what’s on the press release, I didn’t look into any of it.

That sounds right about Lladro. Maybe they’re trying for a hip new audience. Get young hollywood on board and everyone else follows? Kinda funny…

#2 
Written By murketing on January 17th, 2007 @ 9:31 am
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