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Commodify your followers

Commodify your followers

Posted by Rob Walker on May 20, 2009
Posted Under: "Social" studies,Products

followermugLike anything else that’s popular, Twitter has inspired plenty of physical and buyable things for those who wish to express their fandom for the service by way of products. One probably inevitable example: Tweet-based Threadless T’s.

But reader Kevin Dugan points out a more interesting twist: Twitter Mosaic. You type in your Twitter handle (or, it seems, anybody’s Twitter handle), and the site produces a “mosaic” of all your followers’ avatars, which you can then have printed onto a coffee mug, T-shirt, tote bag. (So if you use a photo of yourself as your avatar, someone you follow could put your mug on a mug.)

I suspect one of the great appeals of Twitter for many of its users is in fact racking up a high follower count, and seeing that pleasingly high number signaling to the world some notion of importance and/or influence (or “connection,” if you like). So converting that into an object that transports a version of that signal into the physical world makes a certain kind of sense.

Personally I’d prefer something that did the same with the Gallery of Default Anonymity.

[Previously: Consumed on Fail Whale + merch; Consumed on Threadless.]

Further diversion may be found at MKTG Tumblr, and the Consumed Facebook page.

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